Description
What Will Students Learn?
- Recognize what we mean by the term “marketing.”
- Discover how to use low-cost publicity to get their name known.
- Know how to develop a marketing plan and a marketing campaign.
- Use their time rather than their money to market their company effectively.
- Understand how to perform a SWOT analysis.
What Topics are Covered?
- Defining marketing
- Recognizing trends
- Doing market research
- Strategies for success
- Mission statements
- Brochures
- Trade shows
- Developing a marketing plan
- Increasing business
- Saying no to new business
- Advertising myths
- Networking tips
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