Description
What Will Students Learn?
- Describe the essential elements of a marketing plan, no matter the size of the business
- Apply tools and strategy to create a marketing plan that supports the growth of their small business
- Use six steps to create, implement, and review a marketing plan
- Leverage the best of Internet and social media marketing
What Topics are Covered?
- Marketing for small business
- Elements of a successful marketing message
- The marketing cycle in small business
- Marketing strategies
- Implementing your plan
- Internet marketing basics
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