Description

What Will Students Learn?

• Describe what the terms e-commerce and m-commerce mean
• Develop an e-commerce business plan
• Evaluate e-commerce software options
• Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process
• Test, launch, and update your e-commerce site
• Design engaging, responsive web content
• Understand e-commerce payment options and choose appropriate options for your site
• Use appropriate tools to track key e-commerce metrics
• Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management
• Create a marketing plan with all the essential elements
• Market your online store using social media and other appropriate channels
• Use discounts and promotions to market your e-commerce business
• Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly
• Protect your intellectual property
• Identify the rules and regulations that will govern your e-commerce businesses

What Topics are Covered?

• Getting to Know E-Commerce
• E-Commerce Building Blocks
• Software Options and Solutions
• Building Your Online Store
• The Finishing Touches
• Creating an Engaging User Experience
• Transaction Management
• M-Commerce
• E-Commerce Analytics
• Supporting Your E-Commerce Business
• Security and Fraud Awareness
• Rules and Regulations