Description

What Will Students Learn?

• Assess your own entrepreneurial capabilities
• Outline and evaluate a business and product idea
• Identify your target market and customers
• Develop your value proposition
• Understand different types of business ownership and structures
• Evaluate franchising and business purchasing opportunities
• Create key business planning documents
• Create financial projections for your business and gather funding
• Create a product development plan, marketing plan, & sales strategy
• Identify ways to protect your intellectual property
• Describe effective ways to brand your product
• Launch and grow your business
• Demonstrate the behaviors of an entrepreneurial leader
• Find appropriate resources to help you on your journey

What Topics are Covered?

• What it takes to make it
• Resources to consider
• Laying the groundwork
• Building on your business idea
• Business ownership options ]
• Key documents to prepare
• Gathering funding and developing your product
• Creating a sales and marketing strategy
• Branding 101
• Setting up your office
• Launching the business
• Keeping the business moving
• Being an entrepreneurial leader
• Bringing it all together