Description
What Will Students Learn?
- Apply the different purposes to strategic vs. tactical PR
- Design a PR strategy
- Develop strong relationships with reporters and journalists
- Take their communication skills to a higher level
What Topics are Covered?
- Public relations
- Building your PR plan
- Structuring messages
- Establishing media guidelines
- Managing the media
- The press release
- PR and the crisis
- Social media and public relations
Reviews
There are no reviews yet.