Description
What Will Students Learn?
- Describe the complexities of doing business in a global context
- Discuss trends in global business
- Apply strategies and tools needed to help shift a regional business into a global enterprise
- Closely evaluate your current business operation and determine its readiness for moving into a global marketplace
- Create an international business plan and prepare it for implementation
What Topics are Covered?
- Understanding the Global Business Environment
- The Global Trade Market
- Products and Services
- E-Commerce on the Global Stage
- Working in the Global Context
- The Economics of Global Business
- The Logistics of Global Business
- Rules and Regulations
- Beyond the Rules – Ethical Concerns
- Choosing Your Growth Strategy
- Building Your Growth Plan
- Implementing Your Growth Plan
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