The new economy calls for a new way of attracting customers and sales. Growth hacking is to the new economy what marketing was to the last millennium. The goal is to share a message and make a sale. The difference is in how those customer connections are discovered, created, and nurtured. This one-day course will highlight the essentials of growth hacking — from learning the new growth hacking mindset and discovering the need your product or service can fill, through planning, delivery and optimization — that will position your company to grow and thrive today and in the future.