Description
What Will Students Learn?
- How to identify the values that support their company
- How to define the vision for their company
- How to write a mission statement that explains what the company’s purpose is
- How to complete meaningful SWOT analyses
- Tools and techniques to create a strategic plan that directs the organization from the executive to the front line
- Ways to implement, evaluate, and review a strategic plan
- How related tools, such as the strategy map and balanced scorecard, can help them develop a strategic plan.
What Topics are Covered?
- Understanding strategic planning
- Identifying our values
- Designing our vision
- Writing mission statements
- Performing a SWOT analysis
- Setting goals
- Assigning roles, responsibilities, and accountabilities
- Gathering support
- Making the change
- Presentation options (infographics, reports, etc.)
- Getting there successfully
- Plenty of case studies and practice opportunities
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