Description

What Will Students Learn?

  • The terms and benefits of CRM on a company’s bottom line
  • Analyze the different components of a CRM plan
  • Develop a checklist for readiness and success in CRM
  • Describe how CRM creates value for organizations and customers
  • Consider developmental roles that have the greatest impact on CRM

What Topics are Covered?

  • What CRM is and who it serves
  • Checklist for success
  • Requirement driven product selection
  • Considerations in tool selection
  • Strategies for customer retention
  • Building the future
  • Homegrown vs. application service provider
  • The development team
  • Evaluating and reviewing your program

Reviews

There are no reviews yet.

Be the first to review “CRM : An Introduction to Customer Relationship Management”

Your email address will not be published. Ruas yang wajib ditandai *

General Inquiries

There are no inquiries yet.